The dogma about sleep and high-performance

🗣️"There is a dogma that you can be a high-performer and still do five hours sleep. In the long term, like rust on a car, you can't see it, but it starts to wear on you over time and affect your ability to bounce back.

"Sleep literally is your battery - your lifeline for coping with lots of stress, a busy work-life balance, and being physically and emotionally available for the people you care about."

Buff Ambassador and performance coach John Noonan explains the areas of our lives that consistently poor sleep impacts, from creative thinking and emotional regulation, to putting in great lap times on the track.

If you're heading into the weekend looking to 'catch up' on lost sleep from a hectic week, you need to watch this. 

If sleep is important to you, as it should be all of us, we have something that could help.

The Deep Sleep Kit helping men safeguard their sleep

Great performance starts with consistently great sleep, which is why we launched our Deep Sleep Kit for men. Whether you're trying to get a full 7-8 hours a night, or rest on a long-haul flight, it will help you get the sleep you need. 

Order your sleep kit here.